They also discuss how marketing and communications teams can play a crucial role in enhancing the work a business does to impact society, activating the public and consumers towards social issue action, and changing perceptions, attitudes, and strongly-held beliefs.
The most successful companies today – Microsoft, Levi’s and others – have realized that “doing good” can’t just be the purview of corporate social responsibility and marketing/communications. Through research and one-on-one interviews with many of the leaders of these efforts, we’ve identified the eight traits a company needs to develop an authentic corporate social mind.
For more information visit www.rubachwealth.com
To purchase the book visit https://www.thecorporatesocialmind.com/
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The Intersections of Wealth Podcast https://anchor.fm/rubachwealth