Elke Rubach

Principal
Elke Rubach
Energetic, perceptive, and direct, Elke Rubach stands apart in the industry for her willingness to tackle tough issues and address the uncomfortable truths that, if ignored, can create blind spots in a financial and wealth strategy. Her belief in the importance of financial planning was shaped early in life when her father died at 50 with no plan or provisions for the family he left behind. Inspired by her mother’s perseverance, Elke worked hard, becoming fluent in English, Spanish, French, and German. She earned undergraduate and graduate degrees in law, achieving the latter on scholarship at the London School of Economics with a focus on banking and finance. She went on to work as a lawyer with McCarthy Tetrault in London, UK, and Toronto, Canada, before founding Rubach Wealth in 2012.
Elke is a sought-after speaker on wealth management, estate planning, and philanthropy. She helps families get their house in order by bringing clarity and confidence to their financial planning. In addition, Elke is the founder of Fashion Heals for SickKids, which has raised more than $450,000 for pediatric cancer care and research since 2014. She gives back through board and volunteer commitments, including the Professional Advisory Council for SickKids Foundation, the Investment Committee at the Office of the Public Guardian, and the Advisory Board for Transpod Inc.
Elke’s schedule is packed with exciting projects, but she’s always eager to share her insights. If you’re looking to book her for a speaking engagement, connect with her at elkerubach.com
Brooke Sweeney (formerly McClelland)

Senior Associate Advisor
Brooke Sweeney (formerly McClelland)
Brooke joined Rubach Wealth in 2017 and works closely with professionals and families to build clear, tax-efficient financial plans that evolve with life’s stages. She takes pride in making the complex feel manageable, helping clients gain confidence in their decisions and clarity about their long-term goals.
She holds a business degree from Toronto Metropolitan University (formerly Ryerson), where she focused on finance and entrepreneurship. Brooke is currently completing her Certified Financial Planner (CFP) and Chartered Life Underwriter (CLU) designations to deepen her expertise and better serve her clients.
Outside of work, Brooke is an avid golfer and passionate advocate for women’s health. She supports organizations that raise awareness for endometriosis and is always up for a conversation about driving change — both on and off the course.
Maria DeFrancesco

Manager, Client Services – Insurance
Maria DeFrancesco
With over a decade of experience in the financial industry, Maria brings energy, efficiency, and heart to everything she does at Rubach Wealth. Licensed and deeply knowledgeable, she’s known for anticipating client needs, delivering quick answers, and making sure no detail slips through the cracks.
As the lead on client service for the insurance side of the business, Maria keeps things moving smoothly — for both clients and the team. Her fast-paced style and can-do attitude make her a go-to resource and a steady hand in busy moments.
Outside the office, Maria is a proud mom to two kids who keep her just as on-the-ball as her clients do. She’s fluent in Italian, conversational in French, and passionate about giving back — supporting the Red Cross, Doctors Without Borders, and local school initiatives.
She brings the same care and dedication to her work as she does to her community — and it shows in every client interaction.
Danielle Di Benedetto

Manager, Client Services – Investments
Danielle Di Benedetto
Danielle brings over six years of financial services experience and a genuine passion for supporting families in building strong financial futures. Life insurance licensed in Ontario and trained in Chemical Engineering Technology, she blends technical precision with a human-first approach to client service.
Before joining Rubach Wealth, Danielle worked at leading firms like Sun Life and Manulife Securities, supporting both advisors and clients with care, efficiency, and a strong focus on compliance. Her recent experience has centered on helping investment and insurance teams deliver seamless, client-focused support.
At Rubach Wealth, Danielle focuses on client service for the investment side of the business, playing a key role in ensuring our clients feel informed, empowered, and well cared for. She’s currently working toward full investment licensing under CIRO’s new framework, continuing to grow her impact and contribution to the team.